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Honour, my arse. It's called data-mining

and just-in-time niche marketing. This is The Man speaking and he is telling you that you are a number : 0.0002 cents, to be precise. "In order to cooperate with governmental requests, to protect our systems and customers, or to ensure the integrity and operation of our business and systems, we may access and disclose any information we consider necessary or appropriate, including, without limitation, user contact details, transaction data, IP addressing and traffic information, usage history, and posted content." see also : Is Amazon's Honor Plan Honorable?

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Pat Schroeder : "We have a very serious issue with librarians. ←  → W3C : Common User Agent Problems