by "[simplifying] the Web. We need to lower the entry costs for the people writing alternative browsers. Web sites need to loose the Flash, the Javascript links, and the font tags. That too is hard work. If you have a Web page, resist the temptation to add clever stuff to it. Disable Javascript, Java, and remote fonts in your browser. Ignore sites which rely on these things. If you visit pages which do, drop the author a line and tell him about it. Email is best. If you can't be bothered with email, try the approach I use: I request links such as http:// www.somecommercesite.com/using/ javascript/has/just/lost/you/a/customer/ or http:// www.someidiot.com/lose/ the/flash/or/lose/this/viewer in the hope that somebody reads the error logs. ... Focus on content, not looks."