NY Times : Voyeur-Cams Come to Home Furnishings
"But like many shoppers, I suspect, I was more intrigued by other shoppers' preferences to gain insight into what I might want to buy. I am the kind of person who will not order a meal until I have surreptitiously eyed diners at the tables to see which entrees they have chosen. In retail, as in restaurants, another consumer's interest adds value to any purchase I am considering."
National Post : "Each article of skim.com clothing displays a number
that doubles as that person's email address. For example, someone wearing a skirt with 99876 stenciled in large print across the back could be reached, or 'skimmed' at 99876@skim.com." Some days, it's just too much to bear. Must... scream... in... despair... (oh, the pain.)