"Salon's redesign project was not simply a perverse experiment, though it seemed that way to many of you. We needed to find a way of showcasing our growing volume of articles, editorial departments and reader services in a new and useful way." Word of mouth, as you may have recently discovered. via
mikel. see also :
Simson Garfinkel : Undo me! and
Michael LeBlanc : The Power of the Undo