"The ad, trying to be distinctly Canadian, is more American than the Americans. Can you imagine how high Canadians would ride on their horses of moral indignation if an American ad ever did a similar riff on the United States versus Canada? But then it would never, ever occur to an American ad agency to bother, since Americans are already convinced theirs is the best country in the world, and the fastest way of losing an American audience is to mention the word 'Canada.' " Meanwhile, The World wonders what are those wacky Canadians getting so excited aboot? (real audio)