"It's about deconstructing the details of consumer culture -- details that are either so weird or obscure that we'd never see them, or so ubiquitous that we've essentially stopped seeing them. ... Every month, this column will use products like these -- some of them eccentric, many exceedingly ordinary, but all worthy of close inspection -- as a way to look at consumer culture in excruciating detail." This month's topic is the almost forgotten, but amazingly topical, hole puncher.